Compensara is now Modig

Today marks a defining moment in our journey. Our new name, Modig, is more than a rebrand—it reflects our evolution, our ambitions, and our belief that the way pay is set must fundamentally change.

We founded this company with a simple conviction: AI will transform how compensation decisions are made. For too long, companies have relied on averages and aggregated data—merging roles, levels, and markets into numbers that don’t tell the full story. The result has been decisions that feel opaque, sometimes unfair, and often disconnected from reality. We knew there had to be a better way.

From our earliest days, we saw the frustration firsthand. Employees left in the dark about why their pay looks the way it does. HR teams and managers forced to navigate spreadsheets and data that compare apples to pears. A system that eroded trust instead of building it.

That’s where Modig comes in. With the rise of machine learning and AI, we saw the opportunity to rethink compensation from the ground up—to replace guesswork with clarity, and to give companies the ability to make decisions that are both fair and competitive.

What started as an idea in Stockholm has quickly grown into something much bigger. In just one year, we’ve gone from two founders to partnering with companies across continents. The problem we’re solving is not Swedish, not American—it’s global. And to create a new standard, we have to build for the world from day one.

Modig comes from the Swedish word for ‘brave.’ A call for companies to be brave enough to confront one of the hardest questions in work. Brave enough to replace outdated conventions with something better. Brave enough to give employers and employees a common language for one of the most important conversations at work.

This rebrand is more than a new name. It’s a statement about where we’re headed and the scale of our ambition. The way pay is decided is about to change. With Modig, we’re building the future standard.

– Mattias Lindell, Co-Founder and CEO